“Celebrity” endorsement of betting


“Celebrity” endorsement of betting – is it as stupid as gambling itself?

I listen to SEN a bit, and man, do they pour on the betting ads and program content regards betting. (For the sake of this question, let’s ignore the hand-wringing about the saturation level of sports-betting advertising they also hypocritically indulge in.)

My question is – does it make people more likely to bet (with a particular agency) by having some z-grade celebrity giving the odds? Former players, former journalists (I thought nobody trusted us, anyway?), nuffy blondes nobody has ever heard of – does it make a difference?

And if so – why?

I’m genuinely interested. Some agencies clearly think it works, but I’m not sure it does.

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